Write Clear Descriptions

No matter how clear the images are, there’s no substiture for your own knowledge, much of which is provided by or augmented by research. Part of the fund of creating auction listings, in my opinion, is taking the time to find out something about what you want to sell-how old it is, how rare it is, and what makes it special. You can do your reasearch at one of the many web sites that describe antiques and collectibles, for instance. One of the best and easiest place to do research though is on eBay itself.

Just go to the Search page:

http://search.ebay.com/ws/search/AdvSearch?sofindtype=1

Once there, check the box next to Completed Items only, enter your search terms, and click the Search button. You can search through past auction descriptions in that they need to be complete and honest about any flaws or shortcomings in what you’re selliong. You don’t want to get in a dispute with a buyer about a chip or crack in something that the buyer doesn’t discover until the package is unwrapped. Be honest up front, and you’ll avoid such surprises while building trust among your customers. (Besides, if a buyer really want what you have to sell, chance are a few minor flaws won’t discourage them from bidding anyway).